Diamond Brands and What They Mean
Diamond Brands and What They Mean
Diamonds are one of the few products that
simply cannot be �branded.� Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand � just as gold is not a specific
brand.
Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond � but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well � but it usually
isn�t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it � diamond brands mean absolutely
nothing at all.
Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don�t know much about
diamonds. Remember that diamonds are
not actually branded � unless mother nature
has her own brand!
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