Definitely not fixed_ Sky says a frustrating ITV X _skipping_ issue has now been resolved, but not everyone is convinced

June 03, 2026

'Definitely Not Fixed': Sky Says a Frustrating ITVX 'Skipping' Issue Has Now Been Resolved, But Not Everyone Is Convinced

For months, users of Sky’s cutting-edge hardware—specifically Sky Glass, Sky Stream, and Sky Q—have been plagued by a persistent and deeply irritating technical glitch within the ITVX application. The issue, commonly referred to as the "skipping" or "jumping" bug, has seen programs randomly skip forward several minutes, loop content, or crash entirely, often during the transition between program segments and advertisements. In a recent update that should have brought relief to millions of viewers, Sky officially announced that the issue has been resolved. However, the announcement has been met with a wave of skepticism and outright denial from a significant portion of the user base. For many, the problem is "definitely not fixed," leading to a growing divide between official corporate status reports and the lived reality of the consumer.

The streaming era promised a seamless, on-demand experience, but the technical integration between third-party apps like ITVX and proprietary platforms like Sky’s Entertainment OS has often been fraught with difficulty. As the UK's most-watched commercial broadcaster, ITV’s transition from the old ITV Hub to the more robust ITVX was supposed to modernize the viewing experience. Instead, for Sky customers, it has become a source of ongoing frustration. This article explores the history of the skipping issue, Sky's claims of a fix, the technical reasons behind the persistent glitches, and what users can do if they are still experiencing problems.

Understanding the ITVX 'Skipping' Issue: A Technical Deep Dive

To understand why the "fix" is being contested, we must first understand what the skipping issue actually entails. This isn't a simple case of a slow internet connection or a buffering circle. The ITVX skipping bug on Sky platforms is a behavioral anomaly in the app’s playback engine. Users report that while watching a show—ranging from Love Island to unforgotten—the playback will suddenly jump forward by five, ten, or even twenty minutes. In other instances, the show might finish prematurely, triggering the "next episode" countdown while the viewer is still in the middle of a crucial scene.

The problem appears most prevalent when dealing with ad-supported content. ITVX uses a system called Dynamic Ad Insertion (DAI). This technology allows the broadcaster to serve personalized advertisements to different viewers even if they are watching the same program. On Sky Glass and Sky Stream, which operate entirely over the internet, the handoff between the main program stream and the ad server seems to be the point of failure. When the ad break concludes, the app fails to correctly "bookmark" the timestamp where the program left off, leading to a skip or a "looping" effect where the same ad break plays twice before skipping content to catch up.

For Sky Q users, who still rely on a mix of satellite and internet for different services, the issue manifests slightly differently but remains just as disruptive. The lack of synchronicity between the ITVX app's metadata and Sky’s hardware processing power has been cited by some experts as a potential bottleneck. Despite these complexities, Sky’s official stance is that a backend update has rectified these handoff errors.

Sky’s Official Response: "The Issue is Resolved"

Following thousands of complaints on the Sky Community forums and social media platforms like X (formerly Twitter), Sky’s technical team finally issued a statement claiming that the root cause of the ITVX skipping issue had been identified and mitigated. According to Sky, the fix involved a collaborative effort with ITV’s developers to optimize how the app handles stream transitions on Sky’s unique Entertainment OS.

The "fix" was reportedly rolled out as a server-side update, meaning users didn't necessarily need to download a new version of the app or a firmware update for their TV. Server-side fixes are often preferred by tech giants because they can be deployed instantly across the entire network. Sky suggested that any remaining issues might be down to individual device "caching"—essentially, the device holding onto old, buggy data. Their recommendation? A "cold boot" of the system (unplugging the device from the wall for 30 seconds) to clear the temporary memory and allow the new fixes to take hold.

Aspect of the Issue	Current Status & Details
Affected Hardware	Sky Glass, Sky Stream, and Sky Q boxes.
Primary Symptom	Randomly skipping content, jumping to the end of episodes, or looping ads.
Sky's Official Stance	Resolved via backend server-side updates and app optimizations.
User Consensus	Mixed; a significant number of users report the bug remains active.
Recommended Fix	Power cycle the device (unplug from wall) and clear app cache where possible.

The "Definitely Not Fixed" Backlash: Why Users Are Angry

Despite Sky’s confident proclamation, the digital outcry suggests otherwise. Within hours of the announcement, the Sky Community forums were flooded with fresh reports. "Just happened again five minutes ago on my Sky Stream," one user noted. "Trying to watch the news on catch-up and it skipped straight to the weather after the first ad break."

This discrepancy highlights a major problem in modern software development: the "it works on my machine" syndrome. While Sky and ITV’s internal testers may see a stable stream in a controlled lab environment, the real-world variables—ISP speeds, home network configurations, and regional ad-serving differences—create a much more volatile environment. Furthermore, some users have pointed out that the issue seems to be linked to "Ad Skipping" add-on packs. Some Sky customers pay an extra monthly fee to skip advertisements on third-party apps. There is a prevailing theory that the software logic used to "skip" these ads is accidentally skipping the start of the following program segment as well.

The anger from the community stems from the feeling of being "gaslit" by corporate entities. When a company says a problem is fixed but the user is still experiencing it, it erodes trust. For many, Sky Glass and Stream are premium products with premium price tags, and the inability to watch standard terrestrial catch-up TV without glitches is seen as a significant failure of the platform's core promise.

Troubleshooting: What to Do If Your ITVX is Still Skipping

If you are among the "unconvinced" and are still seeing your shows jump around on Sky, there are several steps you can take to attempt a manual fix. While Sky says it's fixed on their end, your hardware might need a nudge to recognize the changes.

1. The Full Power Cycle

This is more than just turning the TV off with the remote. You must physically unplug your Sky Glass, Sky Stream, or Sky Q box from the power outlet. Wait at least 60 seconds. This allows the capacitors to fully discharge and clears the system RAM. When you plug it back in, the device will be forced to re-authenticate its session with the Sky and ITVX servers, which often pulls down the latest configurations.

2. Refreshing the Apps Segment

On Sky Glass and Sky Stream, there is a hidden menu to refresh your apps. Navigate to Settings > System Management > Resets & Updates > Refresh Apps. Note: This will not delete your apps, but it will trigger a background process to ensure every application is running its most recent version according to Sky’s current software manifest. This process can take up to 24 hours to complete in the background, but it is often the most effective way to clear persistent app bugs.

3. Check for Regional Variations

Sometimes, the ITVX bug is specific to certain ITV regions (e.g., ITV Granada vs. ITV London). Ensure your post code is correctly set in your Sky account settings, as this dictates which regional stream the ITVX app pulls. If the regional ad-server is having issues, it can cause the skipping bug regardless of what Sky does centrally.

4. Disable "Auto-Play Next Episode"

While not a "fix," some users have found that disabling the auto-play feature within the ITVX app settings (accessible via the gear icon inside the app) reduces the frequency of the app skipping to the end of a program. It seems to prevent the app from "thinking" it’s time to move on to the next show prematurely.

The Competition: Is ITVX Better on Other Devices?

A frustrating element for Sky users is that ITVX often works perfectly on other, cheaper devices. Users who have switched to an Amazon Fire TV Stick, a Roku device, or even the native app on a Samsung or LG Smart TV report far fewer instances of the skipping bug. This suggests that the issue is not with ITV’s servers themselves, but specifically with the integration layer—the "wrapper"—that Sky uses to host the app on its platform.

Sky Glass and Stream run on a platform called "Entertainment OS," which is based on Comcast’s Global Technology Platform. Because this platform is relatively new compared to the mature ecosystems of Android TV or tvOS (Apple), it is prone to these kinds of optimization hurdles. However, as Sky moves further away from satellite technology and toward a 100% streaming future, resolving these third-party app issues is critical for their long-term survival against giants like Netflix, Disney+, and Amazon.

The Road Ahead: Will It Ever Be Truly Resolved?

The saga of the ITVX skipping issue is a microcosm of the challenges facing the modern streaming landscape. As broadcasting moves from "dumb" linear signals to "smart" data-driven streams, the complexity increases exponentially. Sky’s claim that the issue is fixed is likely true for a large percentage of their "standard" test cases, but the remaining "edge cases"—users with specific hardware revisions or network types—continue to suffer.

We expect to see further "incremental updates" in the coming weeks. While Sky may have closed the official ticket on this issue, their developers are undoubtedly still monitoring the forum threads. The "Definitely Not Fixed" sentiment is a powerful signal to the company that their work isn't done. For now, the best advice for frustrated viewers is to keep reporting the issue via official channels and, if possible, keep a secondary streaming device like a Chromecast or Fire Stick as a backup for when the "premium" Sky experience fails to deliver.

Frequently Asked Questions (FAQ)

1. Why does ITVX only skip on my Sky box and not my phone?

The issue is largely related to how the ITVX app interacts with Sky's specific "Entertainment OS" and its ad-insertion technology. Mobile apps and TV apps use different codebases and different methods for handling transitions between content and advertisements.

2. Does paying for ITVX Premium (Ad-Free) stop the skipping?

Ironically, no. Many users with ITVX Premium have reported that the app still "skips" where the ads would have been, or jumps to the end of the show because the software logic is still looking for those ad-break markers to trigger the next part of the stream.

3. How can I tell if I have the "fixed" version of the app?

Since the fix was largely server-side, there isn't a specific version number to look for. The best way to ensure you have the latest version is to perform a "Refresh Apps" in your Sky settings and ensure your Sky Glass/Stream/Q firmware is up to date.

Conclusion

The "skipping" bug on ITVX has become a symbol of the growing pains associated with the transition to purely internet-based television. While Sky’s announcement that the issue has been resolved marks an important milestone, the vocal "definitely not fixed" crowd serves as a reminder that "resolved" in a corporate sense doesn't always mean "functional" in a consumer sense. As streaming becomes the primary way we consume media, the tolerance for these types of technical glitches will only decrease. For Sky to maintain its position as a premium provider, it must ensure that its platform offers a seamless experience for all apps, not just its own. Until then, users are advised to stay vocal, keep their devices updated, and perhaps keep that spare remote handy.

Ultimately, the resolution of this issue will likely come through a series of quiet, iterative updates rather than one "silver bullet" fix. In the meantime, the debate between Sky’s official reports and user reality continues to highlight the complexities of modern digital broadcasting. Whether you believe Sky or the frustrated posters on the forums, one thing is certain: the world of streaming TV still has a few bugs to iron out before it can truly claim to have replaced the reliability of the old-fashioned aerial.

Definitely not fixed': Sky says a frustrating ITV X 'skipping' issue has now been resolved, but not everyone is convinced

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